Marketing & Dissemination

Summary

The marketing and dissemination of library published materials encompasses three distinct stages: preparing the document for market, securing a distribution channel, and developing a reader base for the materials. Thus, this stage incorporates administrative, technical, and public relations know-how.

Resources

Marketing

Self-Publisher’s FAQ by Beagle Bay Consulting
A publishing consulting firm produced this narrative description of the publishing process. Includes information about choosing the type of publishing to pursue through getting reviews and publicity for a published work.

Book Marketing Maven blog
This blog is a well-respected source of information about book marketing.

Libraries and Self Published Books
An ALA curated list of articles, aimed at authors, about self-published books and public libraries.

ALA Library Fact Sheet 5–Marketing to Libraries
Aimed at writers and publishers, this fact sheet details how to get works considered by public libraries, but its suggestions would also be useful to librarians who are marketing library-published works.

Metadata Development

“ISBN requirements for ebooks” Webinar [Subscription Required $]
A webinar produced by Lynda.com describes the importance of, and how to acquire, an ISBN identifier for ebooks.

Book Industry Study Group FAQ
The organization responsible for creating the Book Industry standards and Communications Subject Heading list, which governs the subject descriptors assigned to books sold through the major book retailers in the US.

Bowker [fee for services $]
It is the only provider of ISBN and other identifiers in the US.

ISSN International Centre
The website of the body governing the assignment of unique identifiers to periodical articles.

Crossref Help [membership required $]
The help site of Crossref, the manager of DOI for US scholarly publishing including journals and books.

Facilitating Open Access

“Using Open Journal Systems to Move from Paper Production to Online Open Access” by Laura C Botsford, Kevin D. Haggerty
A practical case study of how one journal transitioned to open access.

Scholarly and Research Communication Journal
This open access journal covers the “production, dissemination, and usage of knowledge” with many practical articles on the nuts and bolts of open access.

Library Publishing, the Humanities & Open Access
Keynote session from the 2015 Library Publishing Forum, which discusses the history of open access publishing, gives examples of open access and library publishing services, and discusses how these initiatives function within a larger institution such as a university, which may have its own university press. Focus on serials and articles.

Library Partnership Strategies: Library and Publisher, Library as Publisher
Presentation produced by the Empire State Library Network, which shares the insights gained from the open textbook initiative within the State University of New York system.

Open Access LibGuide
Exhaustive LibGuide about open access publishing from the University of Kentucky.

Cataloging and Indexing for Search

Open Archives Initiative–Frequently Asked Questions (FAQ)
The Open Archives Initiative develops standards that facilitate the inter-operability of e-print repositories through the use of standardized metadata schema.

Using OAI-PMH to Create and Maintain Records in your EBSCO Discovery Service (EDS) Custom Catalog Database [fee for service $]
An example of how to incorporate OAI compliance into existing workflows with a major cataloging and discovery vendor, EBSCO.

Google Search Engine Optimization Starter Guide
While specifically geared towards Google search products, the basic principals this document describes apply to making websites and other web content discoverable by search engines and thus users.

Dissemination

Queens Public Library–Self Publishing Resources: Dissemination
Describes distribution platforms for self published works. Also includes information about all the other aspects of the publishing process including marketing.

OverDrive–Digital Distribution for Publishers [fee for services $]
For profit vendor OverDrive’s information for publishers about getting their works listed in OverDrive for purchase and distribution by libraries.

Getting Started with SELF-e
Information about having work included in the SELF-e library. SELF-e is an ebook discovery and management platform for public libraries and is sponsored by Library Journal.

Ebook publishing Fundamentals [subscription required $]
This webinar covers the formatting and design requirements of some of the major book retailers such as Amazon, Barnes & Noble, and Smashwords. It also demonstrates how to upload the final book package to a vendor’s site.

Programs for Listing Items on Amazon.com [fee for services $]
Lists the different methods of listing content on Amazon for direct purchase by consumers.

Canadian Resources

A Review of Emerging Models in Canadian Academic Publishing
Includes case studies of Canadian libraries that host open access journals, university presses, digitization and print on demand services, and other types of publishing services.

A library-publisher partnership for open access: building an innovative relationship between scholarly publishers and academic libraries
Describes the partnership between two Canadian scholarly publishing networks to develop an open access model that benefits publishers and academic libraries. Special focus on francophone scholarly journals.

First Nations, Inuit, and Métis Publishers and Distributors
List of publishers and distributors of works by or about First Nations, Inuit, and Métis people. Maintained by the University of Toronto Libraries and grouped by region.

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